Online Marketing Services by SteppMedia
Each entrepreneurial journey is different. Being experienced entrepreneures ourselves, it's for that reason that we offer a full range of online marketing services which are custom tailored to the goals and needs of your business.
In our experience, online marketing is more than just some fancy websites, emails, social posts, or YouTube videos. SteppMedia's Digital Marketing campaigns, aligned to be authentic and true to your brand, are driven by data and designed to generate goal oriented results.
Whether your business goals consist of increasing your brand exposure, generating new leads, or converting more sales, you need a solid strategy and a foundation that will ensure a return on your investments.
Strategy Development, Assessments, and Market Research
The best way to achieve true success with your marketing is by knowing what you're planning for. Get accurate information about who and what affects your business' performance online. Then put a strategy in place to overcome inhibitors to your progress and take advantage of key opportunities as they become present.
- Gain key insights of factors that directly affect your business when marketing online
- Zero in on high-performing customer segments for your business
- Create a strategy that will return more effective results from your online marketing
Brand Assessment & Development
How well do you really know your brand? What do your customers think about you? How would you really like your customers to perceive your organization. Let's take the steps to solidify your brand and align that with all of your online marketing efforts.
Owned media Footprint Analysis
Do you know where your customers can find you online? Where does both positive and negative activity live online for your brand? We'll show you where and what you can do to take control of your organization's presence online.
Customer Research & Targeting
What drives your customers to experience your brand or buy into your value proposition? Are you missing key opportunities for unaddressed markets? We'll help you identify key customer segments and the most effective ways of reaching them.
Marketing Strategy & Alignment
Marketing online doesn't start with putting up your website online, writing blogs, or filling up social media pages. It starts with knowing what you're going after and how the messaging that you produce will drive results towards your business goals. Let's get to work.
Campaign Planning and Design
With the information in hand, let's put together an effective plan that works with your company goals, timeline, and budget. After all, without a proper plan in place, aren't we just throwing mud at the wall to see what sticks?
- Plan an appropriate timeline for key online marketing activities
- Create effective marketing deliverables that are aligned with crucial business activities
Targeted Online Marketing
Sometimes the most effective online marketing strategy for companies with a broad value proposition is the one that focuses in on a single customer segment. Let's get it right with a few and then we'll scale from that success.
Creating content for the sake of creating content isn't effective. Let's create a content plan that will deliver qualified growth for your business.
Drip and Burst
Online Marketing Campaign Design
Are you looking for sustainable growth or are you ready to launch at unimmaginable scale? We'll design and plan the most effective campaign specific to your target goals. Are you ready to brainstorm with us?
Content Creation, Development, and Implementation
BOOM! Let's put our money where our mouth is. We've got a ton of experience creating and implementing some amazing content. From simplistic website content that drives conversions, blog articles that generate leads, social media posts that get noticed, to video streamed live to an audience, we'll make sure that your marketing materials are on brand and on point.
- Showcase professional and brand aligned content
- A unified online user experience from concept to final click
Professionally written blog articles, news releases, and other written content that are not only brand aligned but also drive positive growth for your brand online.
Have you ever tried writing content for your website? How effective was it? We'll write effective website content that drives positive organic growth for your brand.
Photography & graphics
SteppMedia's photographers and designers are professionally trained and experienced to deliver the visual quality that you expect.
Studies show that video converts more than any other content. Our videographers, and designers will create quality video that you'll be proud to showcase.
Are you running a conference, seminar, or event to a limited audience? Our video streaming producers and technicians can help you reach new markets and audiences.
Content Distribution, Social Media, and Community Management
Let's get your message heard and your content experienced. We'll distribute your content through the most effective online channels that will increase your brand reach and recognition. Our distribution strategies can be a part of both drip and burst campaign styles.
- More effective content distribution
- More relatable traffic and user growth
- Higher conversions through targeted distribution
PR & Content Syndication
If you have something awesome to say it can spread like wildfire. Our strategies can get your content noticed and picked up by the right influencers for your brand.
Build loyal influencers and customers through thoughtful email marketing campaigns. Set up automated email flows to keep your customers engaged with your brand.
Paid Search & Display Ads
Get your brand noticed faster with paid search campaign such as Google AdWords or display banners through effective targeted online advertisement campaigns.
Social Media & Community
Let your influencers and customers do the work for you. We'll create and manage the content so you can focus on your brand and customer experience.
Data Collection, KPI Analysis, and Actionable Insight Reporting
Data is the key to the best performing marketing strategies, but with so much information available and so many directions to take, you need a team who can break it down into actionable insights.
- Easy to read data reports
- Actionable insights to what's working and what's not
- Make decisions faster and more effectively
& Media Campaign
Has anyone taken the time to tell you what the Google Analytics data means? We will. We'll simplify the data and tell you what's really going on, what's working, and where you can take action.
Paid Ad Cost/Benefit & Performance Analysis
Is your paid online advertising budget generating your return on investment? We'll gather the data and let you know where the shortfalls and opportunities are.
Who are your influencers and how can they work for you? Find out exactly how well your social media campaigns are performing and what you can do to amplify them.